Thanasis Kolovos
Junior Category Manager - Group Business Development at Sarantis Group

PRIMA! Always think of the 4P's guys! Do you remember? Place. Who wouldn’t like to combine nice residences with an ideal climate that inspires you 24/7? Price. Price is what you pay. Value is what you get. In PRIMA, value counts a lot. Promotion. It is said that if a product is really good, it doesn't need a lot of promotion to sell, even when it comes to a premium one. Product. Don’t worry. Professors take care of it!

As you understand, PRIMA was to me much more than a program, it was the ultimate marketing mix!

PRIMA developed my problem-solving abilities, improved my communication skills, empowered me with knowledge, helped me to become more proactive, and encouraged me to chase my goals and turn them into reality.