Overview

The MSc in Innovation, Technology and Culture addresses a critical dual gap in contemporary entrepreneurship and technology education. Creative sector graduates (arts, design, media, cultural studies) often lack the business acumen, technology literacy, and venture-building skills needed to transform creative ideas into scalable, investable, sustainable, impact-driven enterprises. On the other hand, business and technology graduates frequently approach innovation through purely technical or commercial lenses, missing the transformative potential of creative problem solving, cultural intelligence, and art thinking as catalysts for breakthrough innovation in sustainability and impact. By bridging these gaps, the MSc creates a unique interdisciplinary cohort capable of mastering innovation at the intersection of creativity, technology and impact.

The MSc in Innovation, Technology & Culture is an interdisciplinary program designed to equip students to integrate creativity into the design of innovative solutions for complex global challenges. It operates at the intersection of technology, entrepreneurship, design, humanities, and the arts, with innovation as its unifying core. Through a carefully structured synthesis of core modules, an acceleration process, and practice-based activities, the program enables students from diverse academic and professional backgrounds to develop the knowledge, skills, behaviors, and tools required to achieve their targeted graduate outcomes.

The curriculum is built on the conviction that meaningful innovation does not occur in silos. By uniting creative practice, entrepreneurial thinking, and technological capability, the program trains students to drive and lead change across business, society, and culture. Students learn to design and develop new products, services, ventures, and policy-relevant interventions that leverage art thinking, creative problem solving, and advanced technologies. Furthermore, this MSc bridges digital arts and culture with technology, innovation, and entrepreneurship, fostering the technological and entrepreneurial development of the cultural and creative industries. It provides students with robust, market-oriented frameworks and impact-focused methods to address pressing social, environmental, and business challenges. At the same time, it empowers students to create sustainable business models and innovative solutions that strengthen the resilience, reach, and societal value of arts, culture, and creative tech enterprises.

The program is structured into different interrelated fields blending innovation and entrepreneurship, technology, business, creativity, and cultural understanding. Students complete a set of compulsory courses and select targeted electives across all fields. Courses are delivered by faculty from the Athens University of Economics and Business (AUEB), the New York University (NYU), and other partners (ACE of AUEB, Onassis ONX, etc.), and combine academic excellence with experiential learning in five main areas: Innovation & Entrepreneurship, Design – Arts – Culture, Technology & Production Pipelines, Management & Operations, and Business Acceleration & Creative-Tech Practice.

In parallel with academic courses, students also explore business acceleration & creative-tech in practice, by participating in an integrated Innovation Acceleration Track. Working in interdisciplinary teams, they design and launch original impact-driven ventures or products in three phases: Product Design & Product-Market Fit, Revenue Building & Go-to-Market, and Business Modeling & Strategic Planning. The acceleration track is embedded in the program – combining startup methodologies with creative thinking and cultural sensitivity.

Moreover, the program includes international learning in participation with NYU, thus offering exclusive academic opportunities and exposure to NYU’s world-class ecosystem, through participation in Online Mini-Courses, and an optional on-site two-week Intensive Course (participation is based on merit, engagement, and academic performance). 

Upon successful completion of the program, the titleholder will have acquired comprehensive and specialized knowledge in the fundamental concepts and most contemporary trends prevailing in the fields of Management of Innovation, Management of Technology, and their practical application in the context of Creativity, Management of Creative and Cultural Assets, Design and Implementation of Digital Artifacts, as well as Business Strategy and Project Management in the context of Creative Industries.