Curriculum

Innovation & Entrepreneurship I: Idea Validation

This course introduces students to evidence-based approaches to innovation and entrepreneurship, with a particular emphasis on the systematic validation of early-stage ideas under conditions of uncertainty. Drawing on lean startup methodologies, customer development theory, and experimental innovation frameworks, the course guides students through structured processes of problem
identification, user research, rapid prototyping, and iterative market testing. Through applied project work, students learn to assess the feasibility, desirability, and viability of entrepreneurial opportunities
prior to scaling.

Media and Art History

This course offers a critical and historical examination of the evolution of artistic practices and media technologies from early visual culture to contemporary digital environments. It investigates how technological, social, and economic transformations have shaped artistic production, communication systems, and cultural meaning across historical periods. By situating contemporary creative practices within broader historical trajectories, students develop analytical tools for interpreting media artifacts and understanding the cultural dimensions of technological change.

Leadership, People & Culture

This course examines leadership practices and organizational dynamics within innovation-driven, creative, and technologically mediated environments. It explores how leadership styles, organizational culture, and human behavior influence performance, collaboration, and innovation outcomes. Through theoretical study and applied case analysis, students develop the capacity to lead interdisciplinary teams, manage organizational change, and cultivate inclusive, high-performance cultures within entrepreneurial and creative contexts.

Computational Creativity

This course explores the theoretical foundations and practical applications of computational systems in creative processes. It examines how algorithms, artificial intelligence, and generative models can support, augment, or autonomously produce artistic and design outputs. Through critical inquiry and applied experimentation, students investigate human–machine collaboration, creative coding practices, and the cultural implications of algorithmic creativity.

Design Theory and Ideation

This course provides a theoretical and methodological foundation for design-driven innovation, examining how design functions as a cognitive, cultural, and strategic process within creative, technological, and entrepreneurial contexts. It explores major design theories, philosophies, and creative problem-solving frameworks that inform contemporary design practice across products, services, systems, and experiences.

Students engage with structured ideation methods, visual thinking techniques, and iterative concept development processes to translate complex challenges into meaningful design solutions. The course emphasizes the relationship between research, creativity, and strategic intent, positioning design as a central driver of innovation, user value, and organizational transformation.

Marketing & Behavioral Science

This course examines the integration of behavioral science principles into marketing strategy and consumer engagement within digital, cultural, and innovation-driven contexts. Drawing on research
from psychology, behavioral economics, neuroscience, and decision science, the course explores how individuals perceive information, form preferences, and make choices under conditions of uncertainty
and cognitive limitation. It critically analyzes how behavioral insights can be ethically applied to influence consumer behavior, shape brand perception, and optimize product adoption.

Students investigate evidence-based frameworks for designing marketing interventions, communication strategies, and user experiences informed by human behavior. The course emphasizes experimental design, data-driven testing, and continuous optimization of marketing actions across digital platforms. Through applied projects and empirical analysis, students develop the capacity to design, evaluate, and refine behaviorally informed marketing strategies while considering ethical implications.

Contemporary Curatorial Practices

This course examines contemporary theories, methodologies, and professional practices of curatorship within physical, digital, and immersive cultural environments. It explores the evolving role of the curator as cultural mediator, storyteller, producer, and critical agent shaping artistic discourse and public engagement. The course situates curatorial practice within broader institutional, social, and
technological transformations affecting museums, galleries, festivals, digital platforms, and participatory cultural spaces.

Students analyze exhibition-making as a complex process involving conceptual framing, narrative construction, spatial design, audience interpretation, ethical responsibility, and organizational strategy.
Particular attention is given to digital curation, immersive exhibitions, community-based practices, and interdisciplinary curatorial models. Through applied projects and critical reflection, students develop
curatorial concepts responsive to contemporary cultural challenges and technological possibilities.

Digital Media & Content Development

This course examines the strategic, creative, and technological dimensions of digital content production within contemporary media ecosystems. It explores how narratives are conceptualized, produced, distributed, and optimized across digital platforms, including social media, streaming environments, interactive websites, and emerging digital formats. Integrating theories of digital communication, media studies, audience engagement, and content strategy, the course analyzes how digital media functions as
a driver of cultural expression, brand value, and entrepreneurial growth.

Students develop practical competencies in multimedia storytelling, content planning, and performance evaluation while critically engaging with platform dynamics, algorithmic visibility, and ethical
communication practices. Emphasis is placed on aligning creative production with strategic objectives, audience behavior, and data-informed optimization.

Programming for Non-Programmers

This course introduces foundational computational thinking and practical programming skills for students without prior technical training. It examines how software systems are structured, how
algorithms process information, and how digital tools enable automation, data manipulation, and interactive applications across creative and entrepreneurial domains.

Rather than focusing solely on syntax, the course emphasizes problem-solving logic, abstraction, and systems reasoning, enabling students to conceptualize digital solutions and collaborate effectively with technical professionals. Through hands-on exercises and project-based learning, students develop functional prototypes that support innovation, creative production, and business experimentation.

Systems Thinking & Managing Complexity

This course introduces systems thinking as a conceptual and analytical framework for understanding complex, interconnected social, technological, economic, and organizational environments. It draws on systems theory, complexity science, and organizational studies to examine how dynamic interactions, feedback loops, non-linearity, and emergence shape outcomes in innovation ecosystems and creative industries.

Students develop the capacity to move beyond linear problem-solving approaches by mapping systemic relationships, identifying leverage points, and designing interventions that account for uncertainty and adaptive behavior. The course emphasizes practical application through system modeling, scenario planning, and strategic foresight exercises relevant to entrepreneurial, cultural, and policy contexts.

Idea Generation Workshop

This workshop-based course focuses on the systematic generation, exploration, and refinement of innovative ideas within creative, technological, and entrepreneurial contexts. It integrates theories of
creativity, cognitive processes, and collaborative innovation with practical ideation methodologies used in design, entrepreneurship, and cultural production.

Students engage in intensive creative sprints, problem-framing exercises, and collaborative ideation sessions that move beyond spontaneous brainstorming toward structured, research-informed creativity. Emphasis is placed on divergent and convergent thinking processes, interdisciplinary collaboration, and rapid concept testing. The workshop develops students’ capacity to generate high-quality ideas that are novel, relevant, and strategically viable.

IP Management & Licensing

This course examines intellectual property as both a legal framework and a strategic asset within innovation and creative industries. It analyzes copyright, patent, trademark, and design protection regimes, as well as licensing models and technology transfer mechanisms. Students evaluate how intellectual property strategies influence commercialization, competitive positioning, and cross-border expansion, particularly in digital and platform-based markets.

Storytelling for Impact and Influence - Pitching Workshop

This workshop-based course focuses on the development of persuasive narrative communication skills for entrepreneurial, creative, and cultural innovation contexts. It integrates principles from narrative theory, rhetoric, behavioral psychology, and strategic communication to examine how stories shape perception, mobilize audiences, and influence decision-making.

Students learn to craft and deliver compelling pitches that articulate value propositions, strategic vision, and social or cultural impact to diverse stakeholders, including investors, partners, cultural institutions, and public audiences. Emphasis is placed on clarity of message, emotional engagement, evidence-based persuasion, and ethical communication. Through iterative practice, feedback, and live pitching simulations, students refine their ability to communicate complex ideas with confidence and impact.

Art & Creative Technology Acceleration Workshop – Phase 2 (Advanced tools, Creativity & Artistic Thinking)

This studio-based course constitutes the advanced development phase of the creative acceleration sequence, focusing on the realization, refinement, and public presentation of art and creative technology projects initiated in Phase 1. It integrates artistic research, advanced technological implementation, production management, and professional positioning to support the transition from experimental concepts to fully realized creative works or innovation-ready prototypes.

Students engage in intensive iterative development cycles involving technical optimization, experiential refinement, audience testing, and critical feedback. Emphasis is placed on production quality, conceptual coherence, sustainability of creative practice, and readiness for professional dissemination across exhibitions, digital platforms, festivals, or entrepreneurial contexts. The studio also addresses portfolio development, project documentation, and strategic positioning within contemporary creative and cultural ecosystems.

Emerging Media Production

This course examines the conceptual, technical, and organizational dimensions of producing content for emerging media environments, including virtual and augmented reality, interactive film, real-time
engines, generative systems, hybrid installations, and cross-platform immersive experiences. It situates production within both creative and industrial contexts, addressing workflow integration, interdisciplinary collaboration, and technological constraints.

Students engage in project-based production processes that require the coordination of narrative design, technical implementation, user
interaction, and distribution strategy. Particular attention is given to the evolving aesthetics and grammar of immersive and interactive storytelling, as well as to professional standards in project management and media delivery.

Data, Business Analytics & Visualization

This course develops advanced data literacy and analytical capabilities for innovation-driven and creative organizations. It introduces quantitative reasoning, performance measurement systems, and data visualization methodologies that support evidence-based strategic decision-making. Students learn to interpret and contextualize business, user, and operational data, translating analytical outputs into actionable insights. Emphasis is placed on critical interpretation, avoiding misrepresentation, and integrating analytics into entrepreneurial, cultural, and technological strategies.

Product Design Studio (XR/AR/VR)

This studio-based course focuses on the end-to-end design and development of immersive digital products using extended reality technologies, including virtual reality, augmented reality, and mixed
reality systems. It integrates principles from product design, user experience, human perception, interaction design, and immersive media production to guide students through the conceptualization,
prototyping, and evaluation of XR-based applications across cultural, educational, entertainment, and entrepreneurial contexts.

Students work in interdisciplinary teams to address real-world design challenges, developing functional immersive prototypes informed by user research, technological feasibility, and strategic objectives. The
studio emphasizes iterative design processes, rapid prototyping, usability testing, and experiential evaluation, fostering both creative exploration and professional product development practices.

Accounting and Financial Management (for early-stage ventures)

This course provides a rigorous introduction to financial management principles tailored to entrepreneurial and creative enterprises operating under resource constraints and high uncertainty. It
examines financial reporting structures, cost management, capital allocation, and performance evaluation tools relevant to early-stage ventures. Students develop financial modeling capabilities and learn to interpret financial data in relation to strategic growth decisions, sustainability, and investor expectations.

Financing, Equity Investment & Cultural Economy

This course examines capital formation and investment dynamics within entrepreneurial and cultural ecosystems. It provides analytical frameworks for understanding equity financing, venture capital structures, alternative funding mechanisms, and hybrid financial instruments. Students evaluate funding strategies in relation to growth trajectories, ownership dilution, governance implications, and long-term strategic control. The course also situates investment practices within the broader cultural economy and public funding environments.

Ethics, Art and Technology

This course critically examines normative, philosophical, and socio-political questions arising from the intersection of art, emerging technologies, and innovation systems. It addresses ethical challenges related to algorithmic bias, surveillance capitalism, automation, sustainability, authorship, and digital labor. Students engage with ethical theory and applied case studies to develop structured reasoning frameworks applicable to innovation governance and creative practice.

The course also provides a comprehensive examination of data governance frameworks, regulatory compliance, and lifecycle management in digital innovation environments (GDPR). It addresses the ethical and legal obligations associated with data collection, processing, storage, sharing, and deletion. Particular attention is given to European data protection regulation and its implications for product design, platform governance, and organizational accountability.

Cultural Policy & the Creative Economy

This course critically examines the role of public policy in shaping the structure, performance, and transformation of the creative and cultural economy. It explores how governments, institutions, and
public agencies design regulatory frameworks, funding mechanisms, and strategic interventions to support cultural production, innovation, inclusion, and economic development. The course situates cultural policy within broader debates on creative industries, urban development, digital transformation, and social value creation.

Students analyze policy instruments such as subsidies, tax incentives, public procurement, and innovation programs, assessing their impact on creative markets, entrepreneurial activity, and cultural
participation. Particular attention is given to the interaction between public policy and digital platforms, globalization of cultural markets, and emerging creative technologies. Through comparative case studies and applied policy analysis, students develop the capacity to evaluate cultural policy effectiveness and design evidence-informed policy recommendations.

Theory & Practice of Impact Assessment

This course provides a comprehensive examination of theoretical frameworks, methodological approaches, and applied tools for assessing social, cultural, environmental, and economic impact within innovation-driven, creative, and policy-oriented contexts. It explores how impact is conceptualized, measured, and communicated across public sector programs, social enterprises, cultural institutions, startups, and investment ecosystems.

Students engage with both qualitative and quantitative evaluation methodologies, including theory of change models, logic frameworks, key performance indicators, counterfactual analysis, and mixed methods approaches. Particular attention is given to impact assessment in complex systems where outcomes are non-linear, long-term, and influenced by multiple stakeholders. The course emphasizes evidence-based decision-making, accountability, and learning, enabling students to design robust impact measurement frameworks aligned with strategic objectives and policy requirements.

Master’s Thesis / Field Study Project