The B.C.Lab was established in 1992. It was the first research laboratory that operated at the Department of Marketing and Communication. Besides being as one of the oldest research laboratories, it is also considered as one of the most prominent ones at the Athens University of Economics and Business.
The B.C.Lab’s overall scope is to play a leading role in the field of business communication. The B.C.Lab has substantial and specialized know-how as well as infrastructure, which helps its members execute the highest quality research, executive training, and consulting activities.
Lab Director is Professor Vlasis Stathakopoulos.