Program Structure

This course focuses on the transition from a validated idea to market entry, equipping students with the tools needed to design a comprehensive go-to-market strategy. Key topics include analysis of the competitive landscape, market segmentation, selection of distribution and communication channels, and strategies for early adoption of products or services. Students develop practical go-to-market plans, learning how to position an innovative value proposition effectively within the market ecosystem and how to adapt their strategies based on real-world data and user feedback. Through applied exercises and team-based projects, the course cultivates skills in strategic thinking, value storytelling, and collaborative problem-solving.

This course examines the principles, methods, and strategic value of human-centered design in the development of products, services, and experiences across technological, creative, and business contexts. It integrates theories from design research, cognitive psychology, anthropology, and service innovation to explore how human needs, behaviors, emotions, and social contexts shape effective solutions. The course emphasizes iterative design processes, principles of inclusive and accessible design, and evidence-based decision-making. Through applied projects and critical reflection, students develop the ability to design solutions that create meaningful value for users while remaining aligned with organizational and societal objectives.

This course examines how artificial intelligence technologies are increasingly used to facilitate, accelerate, and transform the application development lifecycle across digital products, creative technologies, and innovative ventures. The course focuses on the integration of AI-supported development tools, intelligent automation, generative systems, and data-driven decision-making frameworks that enhance the speed, scalability, and quality of software and product development processes. Students explore how machine learning models, generative artificial intelligence, low-code and no-code platforms, and intelligent development environments are reshaping traditional software engineering workflows. In parallel, the course addresses issues of system architecture, development strategies, and responsible innovation associated with AI-accelerated development.

This course focuses on exploring the relationship between environmental challenges, design, and innovation, while simultaneously introducing students to systems thinking as a fundamental approach for understanding complex ecological, social, technological, and cultural interdependencies. The core pillars of the course are the concepts of biodesign, which examines design involving living systems, biological processes, and bio-based materials, and geodesign, which approaches design with an emphasis on place, spatial analysis, and the use of environmental data. Through theoretical frameworks, case studies, and applied exercises, students examine principles of sustainability, circular economy, regenerative design, and climate-change resilience. Particular emphasis is placed on the ethical, social, and cultural dimensions of environmental design, such as environmental justice, the importance of local knowledge, and the critical evaluation of techno-centric solutions. The course concludes with the development of an applied design project, through which students formulate well-documented proposals for sustainable and regenerative innovation.

This intensive workshop introduces participants to the acceleration of creative and technology-driven projects, guiding them from the initial idea stage to proof-of- concept development in the form of a prototype. Students experiment with emerging technologies—such as extended reality (XR), artificial intelligence (AI), and interactive media—within collaborative teams, applying ideation methodologies and rapid prototyping practices. The workshop emphasizes impact-driven entrepreneurship, encouraging participants to align artistic and cultural innovation with sustainable business models. Students from artistic, technological, or business backgrounds develop hybrid creative– entrepreneurial mindsets, while simultaneously acquiring practical skills related to early-stage venture formation, production, and distribution of creative and culture– technology projects and services.

The Idea Acceleration Workshop is an experiential and intensive course designed to guide students in transforming early-stage ideas into mature, testable concepts, with a strong emphasis on innovation. By integrating methods from entrepreneurship, design thinking, and creative problem-solving, the lab focuses on the development and validation of ideas through structured processes of venture ideation, prototyping, and strategic storytelling. Participants learn to identify and refine ideas with cultural, social, or technological relevance; apply rapid mapping and validation tools; and develop early versions of products, services, or experiences using appropriate prototyping methods. In parallel, students build the ability to communicate value propositions and benefits to stakeholders, customers, and the market through the development of storytelling and visualization skills. The course culminates in the presentation of a fully developed venture concept, supported by foundational user research, prototyping evidence, and an implementation plan. Through hands-on workshops, collaborative exercises, and continuous feedback, students cultivate the capacity to work effectively in interdisciplinary teams, integrate creative and entrepreneurial thinking, and design realistic strategies for the continuation or scaling of their venture ideas. The workshop serves as a core preparatory stage for students developing theses, venture concepts, or collaborative projects with an innovative and socially meaningful focus.

The third course in the series completes the entrepreneurship curriculum by focusing on the development of a comprehensive and sustainable business model. Students learn to integrate the key components of a value proposition, channels, revenue streams, and resources into a coherent framework. In parallel, they examine fundamental financial principles related to cost structure, revenue flows, liquidity management, and funding strategies. Particular emphasis is placed on preparing students to communicate effectively with investors and innovation stakeholders through the development of a business plan and an investment pitch. The course strengthens students’ ability to think strategically, assess the viability of their ideas, and transform them into mature and compelling business proposals.

This course examines branding as a strategic organizational capability that shapes value creation, competitive advantage, and long-term stakeholder relationships. It explores how brands function as systems of meaning, trust, and differentiation across consumer markets, cultural industries, digital platforms, and innovation-driven ventures. The course integrates theories from marketing strategy, consumer psychology, cultural studies, and communication to analyze how brand identities are constructed, managed, and evolved over time. Students investigate brand positioning, equity development, brand architecture, narrative coherence, and reputation management in dynamic technological and cultural environments. Particular attention is given to branding within creative industries and entrepreneurial contexts, where symbolic value, community engagement, and digital interaction play central roles. Through applied case analysis and strategic brand planning exercises, students develop the ability to design, implement, and evaluate brand strategies aligned with organizational objectives and market realities.

This course examines the organizational, operational, and strategic processes involved in the production and distribution of creative and cultural goods and experiences across sectors such as film, digital media, performing arts, exhibitions, music, gaming, and immersive content. It integrates project management theory, creative labor organization, supply chain coordination, and market distribution strategies to understand how creative projects move from concept to audience. Students explore the specific characteristics of creative production, including project- based workflows, interdisciplinary collaboration, high uncertainty, intellectual property management, and time-sensitive delivery. The course also analyzes traditional and digital distribution channels, platform-based dissemination, audience development strategies, and global market access. Through applied case studies and production simulations, students develop competencies in planning, budgeting, scheduling, and strategic distribution for creative ventures.

This course examines the conceptual, technological, and experiential dimensions of designing immersive environments within creative and cultural contexts, including museums, exhibitions, performance spaces, heritage sites, entertainment venues, and digital cultural platforms. It integrates theories from experience design, human perception, narrative studies, spatial design, and interactive media to explore how immersive technologies and multisensory environments can enhance meaning- making, engagement, and emotional impact. Students investigate the use of virtual reality, augmented reality, mixed reality, projection mapping, spatial audio, interactive installations, and location-based media as tools for cultural storytelling and audience participation. Emphasis is placed on user-centered experiential design, dramaturgy of space, accessibility, and ethical considerations related to representation, authenticity, and data use. Through applied design studios and critical analysis, students develop immersive experience concepts responsive to cultural, educational, and artistic objectives. .

This course introduces students to the principles and practices of physical computing, focusing on how sensors, microcontrollers, and networked systems enable tangible and interactive connections between the physical and digital worlds. Students explore how physical computing underpins smart environments, locative media, responsive installations, and the Internet of Things (IoT). The course combines hands-on prototyping with critical and cultural inquiry, encouraging students to design meaningful, embodied, and context-aware experiences. Through a balance of technical exploration and conceptual reflection, students examine the ethical, aesthetic, and social implications of ubiquitous computing. Within the course, students gain an understanding of the core components and characteristics of embedded interaction and develop the ability to design and prototype systems using microcontrollers, sensors, and actuators. They learn how to connect physical systems to networks and platforms for data exchange or remote interaction, and how to create interactive experiences that are location-based or context-driven. Working in teams, students develop speculative or functional prototypes while critically engaging with the cultural and environmental dimensions of IoT and networked technologies.

This course examines the design, evaluation, and transformation of business models within the creative and cultural economy. It explores how value is created, delivered, and captured in sectors characterized by symbolic goods, intellectual property, platform intermediation, project-based production, and hybrid public–private funding structures. The course integrates theories of business model innovation, cultural economics, and digital platform strategy to analyze emerging monetization mechanisms across creative industries, including media, performing arts, design, gaming, digital content, immersive experiences, and cultural institutions. Particular attention is given to the structural specificities of cultural markets—such as demand uncertainty, high upfront creative costs, network effects, reputation systems, and the role of public policy and subsidies. Students critically assess how digital transformation, artificial intelligence, and platformization are reshaping traditional cultural value chains. Through applied case analysis and venture modeling exercises, students develop innovative business model architectures tailored to creative and cultural ventures.