• Ελληνικά
  • English

Specialized curriculum organized around key issues and challenges faced by companies wishing to compete both domestically and internationally

Welcome

Welcome to the website of the AUEB Master of Science in Marketing Analytics!

Here you will find all the information you need to make a unique investment in your future and take a decisive step in your career.

The AUEB MSc in Marketing Analytics is the first and only graduate programme of its kind in a Greek University.

The AUEB MSc in Marketing Analytics has been especially designed to provide an integrated curriculum that is based on the latest scientific advances and addresses the increasing need of businesses and organisations for sophisticated marketing managers and analysts.

Fast technological and economic change creates unprecedented demand for graduates with strong analytical skills and expert know-how in using, analysing and interpreting data from both conventional and digital markets.

 Our graduates have excellent prospects and go on to a variety of professional and research careers in the exciting area of marketing analytics.

Key facts

Start date: September 2023

Application deadline: 31 May 2023

Duration/Mode: 3 semester (full-time) - 4 semester (part time)

Taught language: Greek and/or English

Entry requirements: An undergraduate degree from a formally recognized Greek or foreign University. Diploma of English language (C1 for part time program, C2 for full time program), 3 years of working experience (part time program)

Fees: 4.800€ (full time) - 5.800€ (part time)  

How to apply