Academic Curriculum

The degree program has a duration of eight semesters.
The courses for each semester are presented in the tables below.
COMPULSORY COURSES (SEMESTER 1 to 6)

Semester Code TITLE
1 5411 Introduction to Management
1 5622 Introduction to Marketing
1 1101 Introduction to Economic Analysis I
1 5151 Quantitative Methods I
1 5721 Psychology
1 5011 English Language Ι – Basic Business English: Part Α
1 5021 French Language Ι – Basic Business French: Part Α
1 5031 German Language Ι – Basic Business German: Part Α
2 5722 Introduction to Business Communication
2 1232 Introduction to Economic Analysis II
2 5412 Organizational Behaviour
2 5122 Quantitative Methods II
2 5623 Consumer Behaviour
2 5012 English Language ΙI – Basic Business English: Part B
2 5022 French Language ΙΙ – Basic Business French: Part Β
2 5032 German Language ΙΙ – Basic Business German: Part Β
3 5636 Advertising
3 5231 Introduction to Information Technology
3 5634 Market Research
3 5133 Managerial Decision Making
3 5513 Accounting I
3 5013 English Language ΙII – Intermediate Business English: Part A
3 5023 French Language ΙΙΙ – Intermediate Business French: Part Α
3 5033 German Language ΙΙΙ – Intermediate Business German:
Part
Α
4 5414 Human resources management
4 5625 Sales Management
4 5724 Electronic communication
4 5514 Accounting II
4 2416 Financial Management I
4 5014 English Language ΙV – Intermediate Business English: Part B
4 5024 French Language ΙV – Intermediate Business French: Part B
4 5034 German Language ΙV – Intermediate Business German:
Part B
5 5738 Corporate Communication Strategy
5 5781 Corporate Ethics and Responsibility
5 1594 Business Economics
5 5225 Management Information Systems
5 2511 Financial Management ΙΙ
5 5015 English Language V – Business Correspondence and Communication
5 5025 French Language V –  Business Correspondence and Communication
5 5035 German Language V  –  Business Correspondence and Communication
6 5648 Distribution Channels & Logistics
6 5407 Business Strategy and Strategic Management
6 5624 Product Policy
6 5647 Pricing Strategy
6 5626 Digital Marketing

 
 
 
SPECIALIZATION COURSES (SEMESTER 7 & 8)

Semester Code TITLE/SPECIALIZATION
International Entrepreneurship and Innovation
7 2539 International Management
7 8169 Advanced Topics in Strategy and Innovation
8 5638 International & Export Marketing
8 5780 Entrepreneurship 
Human Resource Management
7 5415 Change and Quality management
7 5783 Management Consulting
8 5428 Leadership and Personal Skills Development
8 5782 Positive Organizational Scholarship
BUSINESS ANALYTICS
7 5689 Web Analytics
7 5691 Marketing Analytics
8 5688 Quantitative Marketing Models
8 5667 Designing and Analyzing Retail Sales Promotions
DIGITAL MARKETING 
7 5689 Web Analytics
7 5693 Design and Development of Internet Applications
8 5694 Electronic Commerce and Internet Applications
8 5692 Digital Content & Omni-channel Marketing

 
 
 
 
ELECTIVE COURSES (SEMESTER 7 & 8)

Semester Code TITLE
7 1193 Principles of Sociology
7 1550 Public Finance I
7 1705 Game Theory and Uncertainty
7 1764 Environmental and Natural Resource Economics
7 2715 Decision Support Systems
7 2812 Special Topics in Strategy
7 3715 Time Series and Forecasting Methods
7 5000 Field Study Project
7 5050 Internship
7 5627 Business to Business (B2B) Marketing
7 5637 Marketing of Services
7 5657 Retail and Wholesale Marketing
7 5668 Marketing of Agricultural Products and Food
7 5677 Creative Design and Advertising Media
7 5718 Cross Cultural Communication and Management
7 5725 Public Relations & Crisis Management
7 6122 Introduction to Programming Using R
7 8117 Database Management Systems
7 8121 Project Management
8 1181 Private Law I
8 2464 Social Entrepreneurship
8 4116 European Law
8 5000 Field Study Project
8 5050 Internship
8 5658 Tourism Marketing
8 5678 Marketing of Social Entrerprises and Non-Profit Organizations
8 5690 Customer Relationship Management (CRM)
8 5728 Negotiations
8 7112 Business Law
8 7124 Money and Capital Markets
8 8106 Programming I
8 8126 Business Processes Analysis & Modelling
8 8134 Production & Operations Management
8 4112 International Economics
8 8164 Digital Innovation and Entrepreneurship
8 8166 Product Design & Development
--- Foreign Language
8 5046 English Language VI – Business Terminology
8 5056 French Language VI – Business Terminology
8 5066 German Language VI – Business Terminology