Mission of the Department
The Department of Marketing and Communication is one of the most dynamic departments of Athens University of Economics and Business. It was established in 1992 and is the only university department in Greece that specializes in Marketing, offering studies in the fields of Marketing and Communication at the undergraduate and postgraduate levels.
Marketing is a very interesting field of business administration that focuses on the management of markets targeted by a business or an organization. It deals with the extrovert management operations of a business, which include a variety of topics. Among these topics are the effective satisfaction of market needs, the creation of innovative and competitive products or services, communication with the market, efficient product distribution through the appropriate trade networks, pricing policies, market research and analysis using empirical data, the understanding of buying behavior and consuming behavior, and the management of relevant human resources. Moreover, the rapid development of new technologies creates a very dynamic and constantly evolving field, with representative applications in communication, the Internet, e-commerce and automatic collection of behavioral data. As often happens in the field of business administration, the scientific fields addressed by the Department are subject to interdisciplinary influences from related scientific fields such as economics, management and psychology.
The goal of the Department of Marketing and Communication is to operate as a center of academic excellence. It tries to respond continuously to current scientific developments and the demands of the economy for specialized professionals with a high level of scientific training. The Department, through research and education, supports the country’s businesses and the country’s efforts towards economic growth and prosperity. During its 20 years of operation it has produced distinguished scientific work that has received international recognition and has made a significant contribution to the Greek economy through the multifaceted educational services that it provides. The Department of Marketing and Communication contributes to the recognition of Athens University of Economics and Business by maintaining the well-respected place in the academic community which it has earned. The Department is proud of its unusually rich research output, which has been published in highly acclaimed international scientific journals and presented at international conferences, and which successfully competes with the corresponding work of related departments of well-known universities abroad. This output provides the best proof of the quality of the Department’s work.