Department Of Marketing And Communication
The Department of Marketing and Communication was established in 1992 and is the only university department in Greece that specializes in Marketing, offering studies in the fields of Marketing and Communication at the undergraduate and postgraduate levels.
The goal of the Department of Marketing and Communication is to operate as a center of academic excellence. It tries to respond continuously to current scientific developments and the demands of the economy for specialized professionals with a high level of scientific training. The Department, through research and education, supports the country’s businesses and the country's efforts towards economic growth and prosperity. During its 20 years of operation, it has produced distinguished scientific work via publications in highly acclaimed international scientific journals and presentations at international conferences that have received international recognition. Added to that there is a significant contribution to the Greek economy that has been made through the multifaceted educational services that it provides. The Department of Marketing and Communication contributes to the recognition of the Athens University of Economics and Business by maintaining the well-respected place in the academic community which it has earned.
The department's field of study is one of the most modern and dynamic areas of Business Administration science and offers many employment prospects in positions with significant demand in the work market. The professional career areas of the department's graduates include positions in:
- marketing: product manager, category manager, brand manager, marketing manager, etc.
- sales and sales divisions: sales inspector, merchandisers, commercial manager, key account manager, etc.
- market research companies
- digital marketing
- corporate communications departments
- business consulting companies
- advertising companies
- export departments
- public relations departments
- human resources management departments
In addition to the undergraduate program, the Department offers the MSc Program in Marketing and Communication (full and part-time), as well as the MSc Marketing & Communication, Specialization in International Marketing (in English). Also, the Department supports the MSc in Human Resources Management, the MBA International Program (in English), the MBA Program in Greek (full and part-time), the Executive MBA, the Athens MBA program in collaboration with NTUA and the MSc in Heritage Management in collaboration with the University of Kent, UK. Finally, the Department offers a Doctoral Program in Marketing and Communication.