International Marketing

This course will present an overview of marketing practices in a global environment and provide the framework upon which international marketing management can be based. Emphasis will be placed on the scope and challenges of international marketing, the culture, political, legal, and business systems of global markets, the global market opportunities, and the development of global marketing strategies (product planning, promotion, pricing and channels of distribution). The course is designed to provide students with the latest understanding of global issues and the necessary skills in making strategic decisions based on a global perspective through lectures, case studies, and group projects.