World-renowned faculty, well-structured curriculum, excellent employment prospects

Specialized curriculum organized around key issues and challenges faced by companies wishing to compete both domestically and internationally

Combination of theory and practice in an international context

Stepping into a bright career in international business

Full Time English Program Overview

Welcome to our website! The MSc in Marketing & Communication is the first and only graduate programme of its kind in a Greek University and one that is highly-regarded in Greece and abroad. Here you will find all the information you need to make an invaluable investment in your future and take a decisive step in your career.

Our specialization in marketing & communication with international orientation is a full-time graduate programme taught in English. What was widely known simply as PR.I.MA. (Programme in International Marketing) consists of eight taught modules and a master thesis. Our curriculum has been especially designed to provide the academic knowledge and the practical skills required for starting a successful professional career in international marketing. Each module of the programme provides students with an in-depth understanding of the latest principles and practices. The master thesis gives students the opportunity to consolidate and apply the knowledge gained in the taught modules and to develop important professional skills such as analytical, research, problem solving, and communication skills.

Our specialization in marketing & communication with international orientation provides a unique opportunity to study in English and live in Athens. Apply for your place at a truly international, full-time English programme and get ready for an exciting career in international marketing & communication.

Professor Dionysios Skarmeas
Director of the M.Sc. in Marketing & Communication

Key facts

Start date: September 2023

  Application deadline: the applications are closed

Duration/Mode: 12 months (full time)

Taught language: English

Entry requirements: Undergraduate degree from an accredited Greek or foreign university

Language requirements: English language diploma (C2 level for full time)

Fees: 6.250€ (full time)

How to apply



I joined the PRIMA course in its first year of operation and this turned out to be both a challenge and a benefit, because I had the chance to become a member of a highly motivated team that assisted in the formation of one of the most innovative Master's degrees in Greece. Its character stems from a combination of different parameters related primarily to the quality of work presented throughout its duration. The modules were organized around key issues and challenges faced by companies wishing to compete both domestically and internationally.
The structure of the curriculum combined core theory and practical details, which were well integrated through lectures, workshops, case studies analyses, field trips to the headquarters of companies, as well as team and individual projects. The projects served to combine theory and practice and apply principles on real contexts. Individual projects were thought provoking and triggered reflection while small-sized team projects provided the appropriate foundations for collaboration, development of time management skills and encouragement of stimulating discussions, thus advancing understanding of the course’s fundamental concepts.
The most important benefit I received was the interaction with a large number of lecturers and module facilitators. The former are members of a vibrant research community in the field of marketing and the quality of their teaching and research skills was evident to me throughout the course. Last but not least, I consider that the administrative support and the warmth of the staff are considered the competitive advantage of this course.

Maria Karampela

Lecturer in Marketing, University of Strathclyde Glasgow

Becoming a marketing professional has always been a dream of mine and a Master's degree in AUEB seemed like the obvious next step because of the university's reputation.

Apart from a well-recognized faculty, what gives PRIMA an edge over other Masters' programs is its international flair, providing a solid basis to build on and smoothly adapt to a multinational working environment. Through a rigorous and well-rounded academic curriculum, PRIMA has provided me and my classmates with a broad understanding of the multi-disciplinary nature of marketing. Case studies and practical assignments facilitated hands-on experience, shaped our way of thinking and served as creative stimuli. Further, what I consider to be probably equally important is the emphasis given on certain values and ways of working: teamwork, task delegation and presentations are necessary for success in the program and essential business management skills needed in today's job market.

Intense, challenging and inspiring; my experience in PRIMA was definitely a rich one! Not only has it provided me with valuable academic knowledge but it has also reshaped my mindset. 

Christina Tsilivigou

IQOS Brand Communication Executive

Having a bachelor’s degree in economics, I wanted to explore a more creative field of study. PRIMA did not disappoint me at all! Great program from top to bottom. The instructors are willing to help and share their knowledge, while pushing you to take your performance to the next level as the semester goes on. In addition, you are expected to provide countless presentations, which is a very useful skill to master in today’s business environment. Further, you get the opportunity to develop your leadership and teamwork skills by virtue of completing many group projects and prioritizing and handling overlapping deadlines. All in all, PRIMA is a great program that will give you all the necessary tools and knowledge to excel in what you love.

Konstantinos Papadimitriou

Account manager, Skroutz , Greece

Coming from a law background, I had a vague idea about Marketing and Strategy. In search of a master’s in Business I decided to join PRIMA because it is one the best master’s programs in Greece in the Marketing field. Throughout the program I had the opportunity to explore various areas of Marketing such as Consumer Behaviour,  Web Analytics and Advertising. In addition, I was given the chance to participate in extracurricular activities that helped me understand the challenges businesses face today. Faculty and support staff alike are devoted to their jobs, striving to make the program challenging, interesting and engaging for students.

PRIMA was an amazing experience for me that gave me the opportunity to further develop, enhance and expand on my skills, broadened my horizons and enabled me to embark on a new career path.

Eleni Damianaki

Assistant Brand Manager at METRO Cash & Carry

Being involved in the field of international marketing was and still is a dream of mine. PRIMA was the best start to realize my dream. Its modules and instructors, enabled me to gain a thorough understanding of marketing in general and international marketing in particular. It is important to mention that PRIMA students benefit from guest speakers who are invited to the program to share their professional expertise. Above all, PRIMA, gave me the opportunity to go abroad, as an Erasmus student, in particular to Radboud University in the Netherlands, to complete my dissertation. It was a great opportunity to get to know different cultures and to learn how to work in a foreign academic environment. PRIMA is a student’s right choice for quality graduate education in the field of International Marketing in Greece!

Barbara Michail

Senior Brand Manager, Olympic Hermes S.A. (Lavdas Group), Athens, Greece Graduate of the Full-Time English Program

PRIMA is a great choice for those who are keen to get a high class education as well as hands-on business skills and experience. The program not only provides an extensive academic background in the field of International Marketing, but also gives students the opportunity to participate in extra-curricular activities that showcase the challenges of real businesses in Greece and abroad. In addition, during the final, dissertation stage of the program, we were given a unique opportunity to work closely with some of the most well-known global brands. I personally conducted, as part of a great team, a practical marketing project in close collaboration with the executives of 3M Hellas. This paid me off as I gained in-depth knowledge of current marketing trends and subsequently became part of a Greek Marketing Research Agency’s team. I personally believe that of utmost importance is the devoted approach of the PRIMA professors and faculty members, who were able to create a challenging and at the same time highly engaging learning environment throughout the program.

Julia Petrikova

Business Development Associate, Truberries, Greece

PRIMA, apart from an amazing & challenging experience, was a chance to me to expand my horizons. Through PRIMA, I was able to enrich my background with valuable knowledge, enhance both my analytical & creative skills, discover my passions, and all of that, in English; all of these things combined equipped me with the required skills and knowledge and helped me embark on a promising path in the marketing & communications industry.

Elina Makrodimitri

Account Manager, Google | Large Customer Sales

After completing my bachelor degree, in search of the best master program in marketing, I found PRIMA; a program offered by the best economic university in Greece. My decision was justified at the end of my studies as I look back to everything I gained and how much I evolved personally, academically and professionally. I had the chance to learn by the best in the field of marketing, exchange ideas, knowledge and experience, make friends and establish long lasting relationships, travel and broaden my horizons. PRIMA gave me the foundations needed to pursue a promising professional career. My time in PRIMA was one of the most complete, interesting, challenging and thrilling time of my life. I would like to express my gratitude to the personnel of Athens University of Economics and Business for their support and encouragement throughout my studies. I would definitely recommend PRIMA to anyone interested in a top master program in marketing.

Afroditi Foniadaki

Chain Accounts Specialist, Unilever Greece

My choice to pursue PRIMA for my postgraduate studies turned out to be rather fruitful and beneficial for various reasons. Due to the program’s international features and its innovative aspect I was introduced to numerous courses that helped me formulate a solid academic background, whereas the depth of the taught modules offered a holistic perspective of Marketing Management.
In addition, the intense team work and group assignments that my fellow students and I had to prepare, enhanced discipline and cooperation, while the presentations that were made by executives and professionals from a wide range of companies enabled us to gain insight of the issues that organizations have to confront in the business arena. It is also of utmost importance that PRIMA is one of the few programs in Greece which are taught in English, a fact that undoubtedly constitutes its paramount competitive advantage. As part of the curriculum, we attended an elective module at Koç University, Istanbul, an experience that enhanced our mindset with dinstinct international features. The most significant feature of PRIMA however, lies upon the high standards and invaluable contribution of its faculty and staff that constantly provoked thinking and learning whilst being truly supportive and approachable.
On a more personal tone, I reckon PRIMA was a life-changing experience. I was given the opportunity to become a member of a high caliber team that worked on a Field Study Project (dissertation) in close collaboration with 3M Hellas. The demanding nature of the project and the fact that we were constantly communicating with executives, enabled me to understand the objectives and rationale of the company and to finally join its workforce. In other words, the program helped me succeed in my field of expertise by shaping a truly marketing professional.

Helena Fassoula

Senior Brand Manager Unilever Greece

PRIMA gives you the chance to build marketing expertise and meet the challenges of an increasingly demanding business environment. Through a rigorous program tailored to the demands of the modern economy, I was taught by the best and gained a solid academic background in marketing.

What I valued most was the opportunity to interact with executives from leading multinational companies and rapidly develop my professional network. Overall, if my postgraduate life was ever to reset, I would choose PRIMA again, as it helped me start my marketing career very soon after graduation in one of the largest Greek organizations!

Kelly Nikolakea

Sales and Product Marketing trainee - Info Quest Technologies

PRIMA! Always think of the 4P's guys! Do you remember? Place. Who wouldn’t like to combine nice residences with an ideal climate that inspires you 24/7? Price. Price is what you pay. Value is what you get. In PRIMA, value counts a lot. Promotion. It is said that if a product is really good, it doesn't need a lot of promotion to sell, even when it comes to a premium one. Product. Don’t worry. Professors take care of it!

As you understand, PRIMA was to me much more than a program, it was the ultimate marketing mix!

PRIMA developed my problem-solving abilities, improved my communication skills, empowered me with knowledge, helped me to become more proactive, and encouraged me to chase my goals and turn them into reality.

Thanasis Kolovos

Junior Category Manager - Group Business Development at Sarantis Group

PRIMA: the best way to gain deep knowledge in marketing, develop an international perspective and improve your soft skills!

Being an International Marketing and Business Development professional, I face daily the challenges of the global marketplace. Working in a continuously changing landscape, where each market has its own dynamics, the best way to succeed is to have the appropriate tools to approach each market in the right way.

PRIMA will offer you all the hard and soft skills you need to respond to the complexities of the global market. Its interactive lectures, continuous seminars, practical workshops and site visits form the perfect environment for every upcoming International Marketer to bloom and shine! 

Alexandros Beniamin

International Sales & Marketing Manager, SLEE medical GmbH

Once I made the decision to attend a Master's degree in International Marketing and Communication, applying to Αthens University of Economics and Business was a one-way road for me. I was lead to this decision not only because of its well respected reputation as a faculty in Greece and internationally but also because of the quality of the courses provided by all the highly acknowledged professors that taught them. Wanting to create a new path ahead of me (given that my BSc and work experience until that point was in Psychology) I decided that learning from the best was the optimal option. Therefore, after my submission in the master's course I realized that in all aspects this degree exceeded my expectations. All subjects that I attended offered scientifically based evidence supporting the knowledge that was shared and on top of that students were encouraged to be creative and to bring their own character into assignments and presentations. What made this experience completely unique and special for me was being able to work in teams with amazing people, learn from them and create strong friendships that will last for a lifetime.

Finally, following a year from my graduation I now work in Χerox Hellas in the Marketing and Communication Department and I really could not have asked for more! All the above are the reasons that a highly recommend this Master's program to anyone who wants to study and work in the Marketing domain.

Alexandra Giannakopoulou,

Marketing and Communications Specialist, XEROX

PRIMA was an excellent choice to study International Marketing in Greece and to specialize in intercultural communication. My experience of living in a foreign country gave me the wings and confidence that an international career requires. Now I can easily go wherever I need to reach my goal.

Nada Jovanovic

Junior Brand Manager Chocolate Greece, Mars East Med

To apply for PRIMA has been the ideal stepping stone for my future career in international marketing and the international character of the course helped me to develop a global mindset… During my time in Athens I had the chance to meet people from a lot of different cultural and scientific backgrounds, both in and outside the class room and to engage in many interesting discussions, which have helped me to become confident and feel comfortable in international work settings…PRIMA, as a very innovative course, has even made it possible for me to cooperate with the Danish dairy giant Arla Foods (* the seventh largest dairy company in the world) on a common research project on consumer behavior in Greece. This common research project combined with my master’s degree is a very good eye catcher on my CV and has helped me to develop my next career steps.

Lars Jensen

Research Assistant and PhD Candidate, International Marketing at TU Dortmund University Germany, Graduate of the Full Time English Program