Think global, act GLocal

Step into a bright career in international business

Open the doors to a thriving career in marketing and communication

Rest assured, your future self approves

Master plan your life with a top postgraduate program

Study with the best!

Applications for September 2024 entry are now open!

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Full Time with an International Orientation

The MSc in Marketing & Communication with an International Orientation (commonly known simply as PRIMA - Program in International Marketing) at Athens University of Economics and Business.

It is offered by the top business school in Greece, Athens University of Economics & Business, and enjoys an excellent reputation abroad. 

The MSc in Marketing & Communication with an International Orientation

  • offers a comprehensive curriculum in Marketing and Communication with a global perspective
  • takes a hands-on approach to learning (labs, projects, simulation games, visits to companies and foreign universities)
  • combines theory and practice with an emphasis on digital marketing
  • provides strong connections to the business community (partnerships with companies, talks by industry experts)
  • lays a solid foundation for a successful career path

Graduates gain cutting-edge marketing knowledge and skills, develop critical thinking, adopt data-driven decision makeing, cultivate a global mindset, and have abundant job opportunities in today's global and digital world.

Interested?

Professor Dionysios Skarmeas
Director of the MSc in Marketing & Communication

Key facts

Start date: September 2024

  Application deadline: 

1st period deadline: May 19th, 2024

2nd period deadline: June 14th, 2024

Duration/Mode: 3 semesters (full time)

Taught language: English

Entry requirements: Undergraduate degree from an accredited Greek or foreign university

Language requirements: English language diploma (C2 level )

Fees: 6.900€ (full time)

How to apply

96%

of our graduates state that the academic staff of the MSc program is of a high standard

91%

of our graduates believe that the objectives of the MSc program have been fully achieved

91%

of our graduates are satisfied with the MSc program

News

Testimonials

My studies in the MSc course in Marketing & Communication will always be an important stepping stone in my life. In contrast with the working arena where you sometimes win and other times you loose, this MSc course is only a winning game. Firstly, because you expand your theoretical knowledge, through a very well structured academic curriculum. Secondly, because you come across new and powerful challenges and at times difficult decisions, that help you develop a stronger personality. Thirdly and most importantly, because you get the chance to build up new relationships and make valuable friendships that can have a very positive effect on the way you approach life in general. Unfortunately time does not go back.

If I had the chance though, I would definitely repeat this fascinating journey with the same group of fellow students (MENT Class 2012-13).

Georgia Svolou

Senior Brand Manager, Creta Farms SA, Graduate of the Full Time Greek Program

The decision to pursue the PRIMA Master’s Degree was the right one. The level and quality of studies is high, the modules interesting and practical since they focus on many case studies. The main difference, however, was the friendly and family-like atmosphere; the course was not attended by many students, and the professors are not only very competent, but also friendly, available for meetings, and willing to offer guidance.

Eva Lexutt

Research Associate, FernUniversität in Hagen, Graduate of the Full Time English Program

Though it has not been my first postgraduate diploma, I had the opportunity to be part of the first student intake of the MSc course in Marketing and Communication with New Technologies, in 1999. There are two memories that spring to mind with great clarity. At first, the truly remarkable team of course instructors, who were well educated, impeccably professional and full of passion and desire to turn the program into a success. I remember each one of them with love and respect. Secondly, the standard of my fellow class-mates. They were a truly wonderful group of individuals that brought to the course a range of highly valuable work experience from a variety of business sectors. I still remember our first meeting with Professor George Avlonitis, pointing out amongst other things, that our combined work experience exceeds 300 years! This kind of experience exchange, in combination with a finely tuned academic curriculum helped us gain invaluable knowledge as well as practical skills that proved of paramount importance for my professional development, since.

Thanos Blintzios

Managing Director SE Europe, Middle East & Africa, McGraw-Hill Education, Graduate of the Executive MSc (Part Time) Greek Program

Being involved in the field of international marketing was and still is a dream of mine. PRIMA was the best start to realize my dream. Its modules and instructors, enabled me to gain a thorough understanding of marketing in general and international marketing in particular. It is important to mention that PRIMA students benefit from guest speakers who are invited to the program to share their professional expertise. Above all, PRIMA, gave me the opportunity to go abroad, as an Erasmus student, in particular to Radboud University in the Netherlands, to complete my dissertation. It was a great opportunity to get to know different cultures and to learn how to work in a foreign academic environment. PRIMA is a student’s right choice for quality graduate education in the field of International Marketing in Greece!

Barbara Michail

Export Coordinator, Olympic Hermes S.A. (Lavdas Group), Graduate of the English Full Time Program

The MSc course was not just invaluable for my professional development in the field of Marketing. It was primarily a memorable life experience. On the one hand, experienced Faculty of a very high standard, as well as the interdisciplinary background of my fellow students with the well balanced course structure, and on the other hand two years full of ideas, images and moments of invaluable experiences. I certainly wouldn’t change a thing!

Filippos Sfyris

Market Intelligence Specialist, Group Marine Marketing, Hempel, Graduate of the Part Time MSc (Executive) Program

The MSc in Marketing & Communication of Athens University of Economics & Business, was for me the obvious choice when it came to select a prestigious university in order to specialize in the Science of Marketing. What mostly impressed me, was the positive impact of everything I learned as well as the practical application of all newly acquired knowledge to my daily professional duties as a Manager.

The Marketing and Communication concepts and tools Ι acquired, proved to be key elements towards a successful career.

Aristotelis Trifonopoulos

Managing Director, REASON TO BELIEVE, Graduate of the Executive MSc (Part Time) Greek Program

My decision as an executive of a middle-position in the beginning of the 21st century to invest in a postgraduate diploma was challenging, but not an easy one. The work intensity combined with the anxiety of fulfilling successfully my educational responsibilities, long time after I completed my 1st degree, summed up to a rather stressful mix. In contrast, studying at the postgraduate course in Marketing & Communication for Executives at Athens University of Economics and Business, proved to be two wonderful and truly revitalizing years that helped me develop a new perspective on business, entrepreneurship and the markets, and gain considerable added value from exchanging knowledge and experiences with my fellow students then, and friends today. It was an unforgettable experience!

Nasos Karageorgiadis

Senior Business Analyst & Project Manager, INTRASOFT International (LU), Graduate of the Executive MSc (Part Time) Greek Programme