Best paper award to Professor G. Baltas, Dr. V. Kontopoulou and Professor F. Kokkinaki of the Department of Marketing and Communication, AUEB
Professor George Baltas, Dr. Vassia Kontopoulou and Professor Flora Kokkinaki of the Department of Marketing and Communication were given Best paper award at the 34th British Academy of Management Conference, held 2-4 September 2020.
The three AUEB researchers received this international distinction for their research paper "Counterfeit Luxury Brands & Mating Goals", which was submitted to the “Marketing & Retail Track” of the conference. Their experimental study considers consumer preferences for counterfeit luxury brands in the light of evolutionary psychology and provides evidence for the evolutionary roots of counterfeit luxury brands consumption.
The British Academy of Management Conference (BAM) is one of the largest and most prestigious international events for business and management scholars since 1986. It brings together almost a thousand researchers from over fifty countries worldwide.