1st semester schedule, 2025-2026

     The 1st semester consists of the preparatory course "Fundamentals of marketing" and 4 core courses, i.e.

     - International marketing

     - Consumer behavior accross cultures

     - Marketing Research

     - Digital Marketing I

    The preparatory course “Fundamentals of Marketing” takes place before the start of the core modules and is essential for equipping our students with the necessary foundation for their studies. It helps them gain a deeper understanding of the program’s structure and objectives, thereby facilitating the successful achievement of the learning outcomes of the Master’s degree.

    Moreover, as part of the core courses, students participate in the following:

    • Country Manager simulation game (International Marketing course)
    • Statistical analysis with the use of SPSS (Marketing Research course)
    • Digital Marketing Lab (Digital Marketing I)

    Here you can find the detailed schedule of the 1st semester.