Department of Marketing and Communication Events
23-09-2016 to 26-09-2016
The 5th IC-SIM Conference is to be held in Athens, Greece during September 23-26, 2016. The objective of the conference is twofold: the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. The conference aims to bring together scientists, researchers, practitioners and students, with a special orientation in strategic marketing, who aspire to be ahead of the curve based on the pillars of innovation. It is an excellent opportunity for the advancement of the discipline by promoting strategic research and innovative activities in Marketing. IC-SIM provides a common ground for the exchange of insights on strategic issues in the science of innovation marketing, ensuring significant contributions to this field.