Team Members

    PRINCIPAL INVESTIGATOR:

    Dionysis Skarmeas is Professor of Marketing at Athens University of Economics and Business. He holds a PhD and an MBA in Marketing from Cardiff University and a BSc in Economics from the University of Piraeus. He began his academic career at Cardiff University and subsequently held academic positions at the University of Piraeus and the University of Leeds before joining Athens University of Economics and Business.

    His research interests lie in International Marketing, Corporate Social Responsibility and Green Marketing, Entrepreneurship and Innovation, and Marketing Strategy. His work has been published in leading academic journals, including the Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of International Marketing, British Journal of Management, Journal of Business Ethics, Industrial Marketing Management, Journal of Business Research, International Marketing Review, and the European Journal of Marketing. His publications have attracted substantial scholarly attention and citations.

    Dionysis has served on the editorial review boards of the Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing, and International Marketing Review. He also serves as an ad hoc reviewer for several leading journals, including the Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, and the European Journal of Marketing.

    RESEARCHER:

    Evangelie Papadimitriou is a postdoctoral researcher in the Department of Marketing and Communication at Athens University of Economics and Business (AUEB). She holds a PhD in Marketing from AUEB. Her research interests focus on corporate social responsibility (CSR) communication, sustainable consumer behavior, and international marketing. Her work has been presented at leading international conferences, including the American Marketing Association (AMA), the Association for Consumer Research (ACR), and the European Marketing Academy (EMAC). She is currently conducting research on sustainability and consumer responses to CSR in a research project funded by the Hellenic Foundation for Research and Innovation (HFRI). Within the project, her responsibilities span all stages of the research process, including literature review, stimulus development, data collection and analysis, and dissemination activities.

    RESEARCHER:

    Konstantinos Kottikas serves as the Head of Research, Development, and Innovation (RDI) Statistics of the National Documentation Centre, of the Ministry of Digital Governance. He is also the National Delegate at OECD's and Eurostat’s Experts Groups on RDI.

    Konstantinos is also a Researcher of Marketing at the Athens University of Economics and Business and at the Prague University of Economics and Business. He obtained his Ph.D. on Innovative Marketing Strategies from the Athens University of Economics and Business (AUEB). He specializes in the areas of market research (project management, data collection, data analysis, data validation, results dissemination etc.), marketing strategy and advertising. His work has been published in prestigious international peer-reviewed scientific journals, such as Journal of Business Research, European Journal of Marketing, Industrial Marketing Management, and Current Issues in Tourism, as well as in the proceedings of important international peer-reviewed scientific conferences.

    He is also a Senior Research Consultant for MindEx Business Consultants, responsible for designing and conducting qualitative and quantitative market research projects for corporate clients.

    COLLABORATING RESEARCHER:

    Constantinos Leonidou is currently Professor of Marketing and Business Administration at the Faculty of Economics and Management of the Open University of Cyprus. He has a Ph.D. in Marketing and Strategy from the University of Leeds (2009), an MBA from Cardiff University (2006), and a BA (Hons) in Business Administration from Middlesex University (2004). His main research and teaching interests focus on corporate sustainability and responsibility, business ethics, international marketing, business models and strategies, and business relationships. His research has appeared in many journals of international repute, such as Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of International Marketing, Journal of World Business, and Tourism Management among others.

    He is Associate Editor of Journal of Business Research and serves on the Editorial Review Board of Journal of International Marketing. He also reviews for many other academic journals in the field and is a member of the Directors’ Board of CYENS Centre of Excellence and of the American Marketing Association’s Global Marketing Special Interest Group.