Business Strategy

The objective of this course is to help students develop the skills for formulating and implementing strategy. It provides an understanding of: A company's operative environment and how to build and sustain competitive advantage; How to make a strategic choice given a number of alternative strategic options; How to create superior customer value by designing the optimum configuration of company resources and capabilities; How to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position; How to spot and avoid the most common strategy mistakes taking place and make better strategic decisions; How to direct the company into the future.