Ερευνητικά Σεμινάρια
11.05.2018 |
Dr. Serge P. da Motta Veiga Αssistant Professor, American University, Washington, US. |
Title: Career and Talent Management: Current Research and Future Directions | |
23.11.2017 |
O.C. Ferrell & Linda Ferrell Distinguished Professors of Leadership and Business Ethics, Jack C. Massey College of Business of Belmont, USA. |
Title: Business Ethics | |
2.11.2017 |
Χρήστος Τσινόπουλος Associate Professor of Operations & Project Management, University of Durham, UK |
Title: The Importance of R&D Investment and Exporting on New Product Development Output | |
27.6.2017 |
Dr. Ilan Alon |
Title: Writing for peer-reviewed journals | |
8.5.2017 |
Dr. Ana Lisboa Associate Professor of Marketing, Polytechnic Institute of Leiria |
Title: Exploitation, Exploration, and Adaptive Export Performance in the Presence of Turbulence: An Empirical Investigation | |
2.2.2017 |
Dr. Jo Angouri Warwick University |
Title: (Re)Learning to see: a master class in organizational ethnography | |
4.7.2016 |
Dr. George Christopoulos Assistant Professor, Nanyang Business School, NTU(Singapore) |
Title: On New Neuroscience Methods | |
2.11.2016 |
Χαράλαμπος Σαριδάκης Αναπληρωτής Καθηγητής Leeds University Business School, University of Leeds |
Title: A Set-Theoretic Approach in Marketing Research: Method and Applications" | |
24.06.2016 |
Michael Tsiros |
Title: The Symbolic Association of Brand Assets | |
23.05.2016 |
Marc Prieto |
Title: Consumer Involvement & Individual Self Values: a multinational car owner survey | |
18.04.2016 |
Magnus Hultman |
Title: Research on Strategy Fit in Marketing: Theory, Methods and Applications | |
28.03.2016 |
Bulent Menguc |
Title: Service Employee Engagement: Solutions for Decline | |
10.02.2016 |
Kleopatra Veloutsou |
Title: Getting published in international academic journals: The author’s, the editor’s and the reviewer’s points of view | |
17.07.2015 |
Michael Haenlein |
Title: How to Publish, and Tricks of the Trade. | |
02.07.2015 |
George Christopoulos |
Title: Understanding Human Decision Making: Neuroeconomics and Beyond. | |
29.04.2015 |
Jo Angouri |
Title: Discourse Analysis: What/when and how. | |
12.03.2015 |
Ιωάννης Ευαγγελίδης |
Title: The Prominence Detraction Hypothesis: Context Effects as a Function of Prominence. | |
06.03.2015 |
Christian Ringle |
Title: Partial Least Squares Structural Equations Modeling (PLS-SEM). | |
12.01.2015 |
Elisa Montaguti |
Title: Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment. | |
07.11.2014 |
Χαράλαμπος Σαριδάκης |
Title: Conjoint Analysis in Marketing Research, A guide for optimal design decisions. | |
02.10.2014 |
Δέσποινα Ξανθοπούλου |
Title: An introduction to diary studies. | |
18.09.2014 |
Γεώργιος Μπάλτας |
Title: Random Utility Models of Individual Choice Behavior | |
04.07.2014 |
Surendra N. Singh |
Title: A comprehensive model of web perception. | |
30.05.2014 |
Στέλιος Τσαφαράκης |
Title: Artificial Intelligence Algorithms in Marketing Research. | |
23.05.2014 |
Χρήστος Εμμανουηλίδης |
Title: Diffusion Models. | |
12.05.2014 |
Robert Kase |
Title: Social Network Analysis. | |
02.05.2014 |
Κωνσταντίνος Πετρίδης |
Title: Multi-level Analysis. | |
07.04.2014 |
Nicky Dries |
Title: Scale Development. | |
01.04.2014 |
Εμμανουέλλα Πλακογιαννάκη |
Title: Paradigmatic perspectives and turns in case study methodology. | |
12.12.2013 |
Μιχαήλ Τσίρος |
Title: Ανοιχτή συζήτηση για θέματα διδακτορικής έρευνας. | |
29.11.2013 |
Κωνσταντίνος Λεωνίδου |
Title: Green Product Development Products, Antecedents, outcomes and contingent effects | |
21.11.2013 |
Leonidas Leonidou |
Title: Antecedents and outcomes of exporter-importer relationship quality: Synthesis, meta-analysis, and directions | |
29.05.2013 |
Yehuda Baruch |
Title: Knowledge creation in academe: An inside story about publishing, reviewing, and editorial work | |
28.03.2013 |
Ayşegül Özsomer |
Title: Using Marketing proactively to manage through economic crises and tough economic times. | |
13.02.2013 |
Αντώνης Σταματογιαννάκης |
Title: Πρόσφατα ευρήματα σχετικά με το ρόλο των στόχων επίτευξης και των στόχων διατήρησης στη Συμπεριφορά του Καταναλωτή | |
07.02.2013 | Δημήτρης Βακρατσάς Associate Professor of Marketing and Quebec Teaching Excellence Chair in the Desautels Faculty of Management of McGill University |
Title: The role of content and context in advertising effectiveness: An investigation of the mutual fund market | |
30.05.2012 | Maggie Geuens Professor in the Dpt. of Marketing of Ghent University |
Title: Οn why respondents may completely but not strongly agree: Τhe intensity hypothesis reconsidered | |
26.03.2012 | Γεώργιος Μπαλαμπάνης Professor in the Cass Business School of City University London |
Title: Surrogate Boycotts against Multinational Corporations: Consumers’ Choice of Boycott Targets | |
08.02.2012 | Αδαμάντιος Διαμαντόπουλος Professor in the Department of Business Administration of University of Vienna |
Title: 1) How to get published in top journals, 2) Implications of formative measurement for theory testing | |
15.11.2011 | Mario Pandelaere Senior lecturer in the Department of Marketing of Ghent University |
Title: Fooled by numbers? The impact of numbers on consumer preferences | |
06.07.2011 | Δημήτρης Βακρατσάς Associate Professor in the Desautels Faculty of Management of McGill University |
Title: Exploring Firm Adoption of Marketing Innovations | |
14.06.2011 | Νίκος Παναγόπουλος Λέκτορας του τμήματος Μάρκετινγκ και Επικοινωνίας του Οικονομικού Πανεπιστημίου Αθηνών |
Title: Multilevel/Hierarchical Linear Modeling (HLM) | |
30.05.2011 | Μιχάλης Τσίρος Professor and Chair in the Department of Marketing of University of Miami |
Title: It Could Be Mine! The Role of Attachment in Promotions Involving Uncertainty | |
03.12.2010 | Λεωνίδας Λεωνίδου Καθηγητής του τμήματος Οικονομικών και Μάνατζμεντ του Πανεπιστημίου της Κύπρου |
Title: How to write a good article: Ingredients for success | |
21.06.2010 | Κωνσταντίνος Κατσικέας Associate Dean and Arnold Ziff Research Chair in Marketing and International Management in the Department of Business of Leeds University |
Title: Does Accommodating a Self-Serving Partner in an International Marketing Alliance Payoff? | |
26.05.2010 | Ellen Ernst Kossek Professor in the Department of Human Resources & Labor Relations of Michigan State University |
Title: Work and Life Integration Policy Implementation: Current Research on Cross Level Patterns of Managerial and Organizational Influences | |
25.05.2010 | Erik Jan Hultink Professor and Director in the Department of Product Innovation Management of Delft University of Technology |
Title: Some empirical investigations into new product marketing | |
12.04.2010 | Ναταλία Γιαννοπούλου Senior Lecturer in the Department of Business of Newcastle University and Associate Fellow in the Centre for Cultural Policy Studies of University of Warwick |
Title: Open versus Closed Advertising Texts and Interpretive Communities | |
09.12.2009 | Simcha (Simi) Ronen Professor in the Department of Management of Tel Aviv University |
Title: Country clusters: A cultural guiding map to global business | |
09.06.2009 | Νίκος Καλογεράς Assistant Professor in the Departments of Marketing & Supply Chain Management and Finance of Maastricht University |
16.03.2009 | Μάριος Θεοδοσίου Επίκουρος Καθηγητής του τμήματος Οικονομικών και Μάνατζμεντ του Πανεπιστημίου της Κύπρου |
Title: Η διαφορά είναι στις λεπτομέρειες: Διεξαγωγή μεθοδολογικά εύρωστων ερευνών μέσω της ανάπτυξης έγκυρων, αξιόπιστων και αμερόληπτων μετρήσεων των εννοιών του Μάρκετινγκ | |
18.02.2009 | Άννα Ζαρκάδα Επίκουρος Καθηγήτρια του τμήματος Οργάνωσης και Διοίκησης Επιχειρήσεων του Οικονομικού Πανεπιστημίου Αθηνών |
Title: Ηθικές διαστάσεις του Β2Β και Β2G μάρκετινγκ | |
04.07.2008 | Διονύσης Σκαρμέας Επίκουρος Καθηγητής του τμήματος Μάρκετινγκ και Επικοινωνίας του Οικονομικού Πανεπιστημίου Αθηνών |
Title: In Search of Relevance & Rigour in Research in Marketing | |
20.03.2008 | Εμμανουέλλα Πλακογιαννάκη Επίκουρος Καθηγήτρια του τμήματος Οικονομικών Επιστημών του Αριστοτελείου Πανεπιστημίου Θεσσαλονίκης |
Title: Η μέθοδος του case study στην έρευνα του Μάρκετινγκ | |
20.02.2008 | Νίκος Σεβδαλής Senior Lecturer in the Department of Surgery & Cancer of Imperial College London |
Title: Affective forecasting in human decision-making | |
19.12.2007 | Ελένη Αποσπόρη Επίκουρος Καθηγήτρια του τμήματος Μάρκετινγκ και Επικοινωνίας του Οικονομικού Πανεπιστημίου Αθηνών |
Title: Εισαγωγή στα Μοντέλα Δομικών Εξισώσεων (SEM) – LISREL |